About us

Crafting your genuine home away from home experience.

Northern Lights beginning to appear over Villa Tui at night
Guestly Homes logo

Our Story

It all began back in 2018 when we tried to rent out Villa Tui (the house in the image). From there, we Northern Swedes were set up on a mission to redefine hospitality. Frustrated by the 24/7 demands of hosting and the logistical chaos for bookers, we founded Guestly Homes. Today, we are Northern Sweden’s go-to for corporate housing rentals, blending digital convenience with genuine warmth. With over 80 unique properties across Boden, Piteå Luleå and Skellefteå, Nyköping and in Italy, we’re turning the grey, uninspiring standard onto its head. We aren’t just founders; we’re your hospitality nerds, committed to helping you as a property owner and making the guest journey and stay unforgettable. So, when you’re far from home but yearn for that familiar comfort, remember us. We’re not just about beds and roofs but heart and soul. Think of it as comfort served with a side of TED talks and yoga, from our home to yours.

With love – Mia Thörn & Joakim Thörn

Mia Thörn - COO Guestly Homes
Joakim Thörn - Co-founder, CEO
Guestly Homes logo

Our WHY

Everything we do is to help people find inspiring and homely places to stay when they are away from home, so that we get a world with better hospitality experience.

Our WHY is crafted out of the desire to help our guests secure and maximize the day-to-day operations with a secure, homely and inspiring place to stay and live. Our delivery of excellent experiences for all our guests is based on 25 years of experience in the service industry.

Blog about Homely accommodations by Guestly Homes in Piteå, Luleå, Boden and Skellefteå.
Relocating to Luleå
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Our Mission

Our mission is to bring genuine hospitality to those seeking a home away from home in Northern Sweden. We accomplish this through a homely and digital-first approach.

Our commitment to providing a warm, welcoming and hassle-free digitally-driven experience sets us apart, making us the first choice for those seeking a home away from home. Whether you’re relocating for work, traveling for business, or taking a much-needed break, we aim to ensure your stay is as comfortable and stress-free as possible. At Guestly Homes, we are always dedicated to providing our guests with the highest quality housing across Northern Sweden, amazing service, and a true sense of home.

Guestly Homes logo

Our Vision

Our vision is to create the most attractive and effortless guest experience away from home — a homely place where everyone wants to stay and return to.

With a focus on exceptional care, personalized service, and attention to detail, we aim to inspire and motivate our team and guests alike. Our culture of warm and welcoming surroundings, combined with our core values of anticipating and exceeding guest needs, defines our reason for existence and reflects our commitment to creating unforgettable experiences. Our vision is to bring benefits and improvements to our organization and guests, becoming a benchmark for hospitality excellence.

Northern Lights visible in the sky above Guestly Homes accommodation in Luleå.
Northern Lights view from Guestly Homes in Luleå during winter
Guestly Homes logo

Our Manifesto

WE BELIEVE IN GUEST OBSESSION

At Guestly Homes, we believe that genuine hospitality is a way of being, not just a buzzword. We understand that our guests are at the heart of our business, and that’s why we put them first in every decision we make. We believe in the power of WOW moments, those small gestures and actions that impact our guests’ experiences. And we know that when our guests are truly happy, they will share their experiences with others and become loyal customers for life.

One of our guests, a family traveller, Helen, recently stayed with us on a business trip. She was greeted with a warm and friendly welcome from our house coordinator, Jenny and was impressed with the safety and security of our accommodations. She was also pleased that her room was equipped with fast WiFi and a comfortable workspace, allowing her to be productive during her stay. But what truly made her stay memorable was the small gesture of a complimentary welcome snack basket in her room upon arrival. It was a small touch, but it made her feel appreciated and valued as a guest.

Another of our guests, a young family named the Ruedigers, recently stayed with us while on winter vacation. They were impressed with the spacious accommodations and amenities that were perfect for their family. They were also happy to find that our accommodations were close to family-friendly activities, with snowmobiles and horseback riding, which made their vacation even more enjoyable. But what truly made their stay memorable was the small gesture of a complimentary ice cream cone for each of their children upon check-in. It was a slight touch, but it made them feel appreciated and valued as guests.

At Guestly Homes, we understand that true hospitality is an all-or-nothing transformation. It requires a commitment to guest obsession in every aspect of our business. We believe in the power of WOW moments to inspire loyalty and are dedicated to providing the best guest experience in our industry. Are you in?

Our Guiding Principles

Guestly Homes core value of being authentic.

Being Innovative

We create the new and throw out the old: This means that we are constantly looking for ways to improve and innovate. We are unsatisfied with the status quo and always look for new and exciting ways to enhance the guest experience. We are willing to take risks and try new things while being open to change and discarding old practices that no longer serve us

Guestly Homes core value of 'Be Authentic.

Being Authentic

We believe in our personality and character: This means that we are true to ourselves and our values. We believe in genuine and authentic interactions with guests and business practices. We are confident in who we are and are not afraid to be ourselves.

Guestly Homes core value of 'Be Efficient.

Being Efficient

We are doing more with less: This means that we strive to be efficient in all aspects of our business. We aim to get the most out of our resources while minimizing waste and maximizing productivity. We are constantly looking for ways to streamline processes and make them more efficient.

Guestly Homes core value of 'Be Creative.

Being Creative

We find creative solutions to problems: This means that we are always looking for new and innovative ways to solve problems. We think outside the box and are not afraid to try new things. We believe that creativity is key to finding the best solutions for our guests and our business.

Guestly Homes core value of 'Be Caring.

Being Caring

We are perceived as the “best guest experience” in our industry. This means we are dedicated to providing the best possible experience for our guests. We understand that guests have a choice of where to stay, and we strive to be their best option. We are passionate about providing the best guest experience and constantly look for ways to improve.

Guestly Homes core value of 'Be Development.

Being Development

We always embrace the development of a forward-looking movement. This means that we are always looking for ways to develop and grow. We understand that change is a constant, and we are willing to adapt and evolve in order to stay ahead of the curve. We are always looking for new opportunities to improve and innovate.

Guestly Homes core value of 'Be Present.

Being Present

We create a mental presence: This means that we are fully present and engaged with our guests, actively listening to their needs and responding promptly and attentively. We strive to create a sense of mental presence for our guests, making them feel heard and valued.

Guestly Homes core value of 'Be Humorous.

Being Humorous

We share humour, joy, and laughter. This means that we strive to create a positive and light-hearted atmosphere for our guests. We believe that laughter and humour can help to make our guests feel more relaxed and comfortable during their stay. We also share joy and laughter with our guests, making their experience more memorable.

Guestly Homes core value of 'Be Holistic.

Being Holistic

We see and understand the importance of the big picture: This means that we take a holistic approach to our business, considering all aspects of the guest experience. We know that every detail, from the cleanliness of the accommodations to the friendliness of the staff, plays a role in creating a memorable experience for our guests.

Guestly Homes core value of 'Be Passionate.

Being Passionate

We express our passion for the job #1: This means that we are dedicated and enthusiastic about our work. We believe in the importance of guest satisfaction and are passionate about providing the best possible experience for our guests. We are committed to our work, which shows in the quality of our service.

Our Team

Benjamin Gaudet, Partner Relations Specialist at Guestly Homes.

Benjamin Gaudet
Partner Relations Specialist

Jacob Granberg, Guest Success Manager at Guestly Homes

Jacob Granberg
Customer Success Manager

Jenny Stadling, Housekeeping Coordinator at Guestly Homes.

Jenny Stadling
Housekeeping Coordinator

Martina Thörn, Controller at Guestly Homes.

Martina Thörn
Financial Controller

Mia Thörn, co-founder and CEO of Guestly Homes.

Mia Thörn
Co-founder, COO

Joakim Thörn, co-founder and CEO of Guestly Homes.

Joakim Thörn
Co-founder, CEO

Our Partners

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