About us

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Crafting your genuine home away from home experience.

Northern Lights beginning to appear over Villa Tui at night
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Our Story

In 2018 we rented out our own villa and got schooled by chaos—lost keys, patchy cleaning, guests pacing the driveway at midnight. Guestly Homes was our answer.

For guests
Step off the plane, tap a code, drop your bags. The kitchen’s stocked, the Wi‑Fi flies, the blackout blinds tame Arctic sunlight. Need a crib at 23:00? A local picks up, sorts it, and checks back. Nights feel like your own flat, not a stopgap.

For bookers
One dashboard shows who’s in, for how long, and what it costs. Invoices land on time, itemised down to the last towel. Change dates, swap units, or add five more beds with three clicks. No phone tag, no mystery fees.

For property owners
We fit smart locks, set cleaning schedules, and walk the place every fortnight. Wear stays low because each stay averages six weeks and we reset the home between guests. You get steady income, photos of every visit, and a team that finds leaks before they stain the ceiling.

Today our 100‑plus homes across Boden, Piteå, Luleå, and Nyköping run at 87 % occupancy and a 4.8/5 guest score. Tomorrow? Better mattresses, greener power, and more homes that feel like home.

Homes for travelers, clarity for bookers, peace for owners—that’s Guestly Homes.

Mia & Joakim

Guestly Homes logo

Our WHY

We exist so that people can feel at home—wherever they are.

Blog about Homely accommodations by Guestly Homes in Piteå, Luleå, Boden and Skellefteå.
Relocating to Luleå
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Our Mission

We create homely, hassle-free accommodations for people who need a home away from home—through care, action, and smart digital technology.

Guestly Homes logo

Our Vision

Our homes are the natural first choice—wherever people want to live, work, and feel at home.

Northern Lights visible in the sky above Guestly Homes accommodation in Luleå.
Northern Lights view from Guestly Homes in Luleå during winter
Guestly Homes logo

Our Manifesto

At Guestly Homes, hospitality isn’t a buzzword. It’s a way of being. It shows up in how we think, act, and serve—every day.

We build everything around one truth: when people feel at home, everything works better. That’s why we put guests first in every decision—from how we design our spaces to how we fix problems fast and with heart.

We believe in WOW moments. Not the over-the-top kind, but the real ones. A smooth check-in. A message that hits the right note. A room that smells fresh, works as it should, and feels like someone gave a damn. These are the details that make people stay longer, and come back.

Hospitality isn’t a feature list. It’s a system. It’s how we work with intention—every team, every tool, every stay.
Our mission? To create homely, hassle-free accommodations for people who need a home away from home—through care, action, and smart digital technology.

We keep it simple. We keep it personal. We keep it human.
We design for comfort, peace of mind, and yes—health. Our spaces are clean, calming, and consciously built. We care about our guests’ well-being, our team’s balance, and the impact we leave behind.

And while we take our work seriously, we don’t take ourselves too seriously. Life’s easier with a smile and a bit of lightness—especially when the WiFi’s strong and the coffee’s hot.

This is all or nothing. And we’re all in.

Are you?

Our Team

Benjamin- Guestly-Homes

Benjamin Gaudet
Partner Relations Specialist

Jacob - Guestly-Homes

Jacob Granberg
Customer Success Manager

Filip-Guestly-Homes-ver2

Filip Homrighausen
Guest Experience Specialist 

Jenny - Guestly-Homes

Jenny Stadling
Housekeeping Coordinator

Mia - Guestly-Homes

Mia Thörn
Co-founder, COO

Joakim Thörn -Guestly-Homes-ver2

Joakim Thörn
Co-founder, CEO

Martina - Guestly-Homes

Martina Thörn
Financial Controller

Nathalie - Guestly-Homes

Nathalie Oja
Housekeeping Success Manager

Our Guiding Principles

Guestly Homes core value of being innovative.

Being Innovative

We think ahead, embrace change, and find smart solutions.

Guestly Homes core value of 'Be Authentic.

Being Authentic

We are real, honest, and grounded in everything we do.

Guestly Homes core value of 'Be Efficient.

Being Efficient

We keep things simple, fast, and purposeful.

Guestly Homes core value of 'Be Caring.

Being Caring

We care deeply and act with empathy and respect.

Guestly Homes core value of 'Be Present.

Being Present

We show up fully—for our guests, our team, and each moment.

Guestly Homes core value of 'Be Humorous.

Being Humorous

We bring lightness, joy, and a good sense of humor to our work.

Guestly Homes core value of 'Be Holistic.

Being Holistic

We see the bigger picture—people, systems, and sustainability.

We love what we do and let that drive us.

Being Passionate

We love what we do and let that drive us.

We value well-being—for our guests, team, and the planet.

Being Healthy

We value well-being—for our guests, team, and the planet.

Our Partners

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