About us

Crafting your genuine home away from home experience.

Northern Lights beginning to appear over Villa Tui at night
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Our Story

In 2018 we rented out our own villa and got schooled by chaos—lost keys, patchy cleaning, guests pacing the driveway at midnight. Guestly Homes was our answer.

For guests
Step off the plane, tap a code, drop your bags. The kitchen’s stocked, the Wi‑Fi flies, the blackout blinds tame Arctic sunlight. Need a crib at 23:00? A local picks up, sorts it, and checks back. Nights feel like your own flat, not a stopgap.

For bookers
One dashboard shows who’s in, for how long, and what it costs. Invoices land on time, itemised down to the last towel. Change dates, swap units, or add five more beds with three clicks. No phone tag, no mystery fees.

For property owners
We fit smart locks, set cleaning schedules, and walk the place every fortnight. Wear stays low because each stay averages six weeks and we reset the home between guests. You get steady income, photos of every visit, and a team that finds leaks before they stain the ceiling.

Today our 150‑plus homes across Boden, Piteå, Luleå, and Nyköping run at 85 % occupancy and a 4.9/5 guest score. Tomorrow? Better mattresses, greener power, and more homes that feel like home.

Homes for travelers, clarity for bookers, peace for owners—that’s Guestly Homes.

Mia & Joakim

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Our WHY

We exist so that people can feel at home—wherever they are.

Blog about Homely accommodations by Guestly Homes in Piteå, Luleå, Boden and Skellefteå.
Relocating to Luleå
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Our Mission

We create homely, hassle-free accommodations for people who need a home away from home—through care, action, and smart digital technology.

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Our Vision

Our homes are the natural first choice—wherever people want to live, work, and feel at home.

Northern Lights visible in the sky above Guestly Homes accommodation in Luleå.
Northern Lights view from Guestly Homes in Luleå during winter
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Our Manifesto

At Guestly Homes, hospitality isn’t a buzzword. It’s how we operate.

Everything starts with one simple belief: when people feel at home, things work better. For guests. For bookers. For owners. That belief guides how we design our homes, how we communicate, and how we solve problems—early, clearly, and with care.

We believe in real WOW moments. Not big gestures, but the quiet ones: a smooth arrival, a message that makes sense, a space that’s clean, calm, and ready. Homes that work as they should, without asking for attention.

Hospitality isn’t a checklist. It’s a system. One built on intention, consistency, and smart digital support—so stays feel easy, not managed.

Our mission is simple: to create homely, hassle-free accommodations for people who need a home away from home.

We keep it personal. We keep it human.
We design for comfort, peace of mind, and well-being—for our guests, our team, and the places we operate in.

We take our work seriously. Ourselves, a little less so.
Life’s better when things run smoothly, the Wi-Fi is strong, and the coffee is hot.

That’s Guestly Homes.

Our Team

Benjamin Gaudet
Partner Relations Specialist. Builds strong partnerships by listening well and keeping things simple.

Jacob Granberg
Head of Sales. Turns clear conversations into long-term relationships that last

Filip Homrighausen
Guest Experience Specialist. Makes stays feel effortless by solving details before guests notice them.

Jenny Stadling
Housekeeping Coordinator. Keeps every home clean, calm, and ready—without missing a beat.

Mia Thörn
Co-founder, COO. Builds a strong culture where people feel clear, supported, and able to do their best.

 


Joakim Thörn
Co-founder, CEO. Aligns vision and mission to create homes and systems people instantly trust.

Greger Thörn
Head of Inventory Portfolio. Protects and optimizes each home as if it were his own.

Nathalie Oja
Head of Housekeeping. Sets the standard for quality and makes sure it holds everywhere.

Mia Ahola
Hospitality & Quality Coordinator. Safeguards the small details that make guests feel at home.

Arjoen Voorneman
Service & Maintenance Technician. Keeps homes running smoothly by fixing issues before they become problems.

Mattias Ringbjer
Partner Relations Specialist. Creates trust through clarity, follow-through, and zero fuss.

Hanna Isaksson
Inventory Sales & Projects. Moves new homes from idea to reality with focus and drive.

Martina Thörn
Controller. Keeps the numbers clear so the business stays steady.

Our Guiding Principles

Guestly Homes core value of being innovative.

Being Innovative

We think ahead, embrace change, and find smart solutions.

Guestly Homes core value of 'Be Authentic.

Being Authentic

We are real, honest, and grounded in everything we do.

Guestly Homes core value of 'Be Efficient.

Being Efficient

We keep things simple, fast, and purposeful.

Guestly Homes core value of 'Be Caring.

Being Caring

We care deeply and act with empathy and respect.

Guestly Homes core value of 'Be Present.

Being Present

We show up fully—for our guests, our team, and each moment.

Guestly Homes core value of 'Be Humorous.

Being Humorous

We bring lightness, joy, and a good sense of humor to our work.

Guestly Homes core value of 'Be Holistic.

Being Holistic

We see the bigger picture—people, systems, and sustainability.

We love what we do and let that drive us.

Being Passionate

We love what we do and let that drive us.

We value well-being—for our guests, team, and the planet.

Being Healthy

We value well-being—for our guests, team, and the planet.

Our Partners

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